How to Use This Guide

Feel free to skip sections — or come back to them later.

Each guide is part of a larger set of resources. They’re interconnected, so you can move between them and go deeper wherever you need more clarity.
For example: If you’re working on your website and get stuck writing the About page, you can easily switch over to the guide on crafting your message.

That said, I recommend starting with just one project and moving forward step by step. Even a simple placeholder that makes sense for now is better than waiting for the perfect idea.
Sometimes it’s easier to complete a first version, then come back and refine it later.

🖥️ Your Website — Presence With Purpose

Unfold an online presence that finds the perfect spot between your identity and the needs of your customers.

A good website is more than pretty. It's your message, your mindset, and your invitation to the world — translated into words, visuals, and structure.

Here’s how to build a site that speaks clearly, works well, and actually connects.

1. 🎯 Preparation: Before You Build

Good preparation saves hours of fixing later. Start with clarity:

• Know your goal.
  What should happen here? Sales, sign-ups, connection, credibility? Know your conversion path.

• Know yourself and your brand.
  What do you stand for? What do you want to express? If your website feels like someone else wrote it, people will feel the disconnect.

• Know your audience.
  What are your visitors looking for? What problem are they trying to solve?
  → (link) [Learn more about understanding your customer here]

2. ✍️ Copy is Key

Design draws people in — but words make them stay, act, and remember.

• Give real value right away.
  Teach them something. Offer a shift in perspective. A moment of insight already creates a connection.
  (You could even include a quote here)

• Speak to different types of people.
  Some come for clarity, others for inspiration or practicality. Touch on different desires, but always stay real.

• Use strong, clear language.
  Power words help. But don’t lose your tone. Use keywords — but write for humans.

• Simple ≠ Superficial.
  Say things clearly. Say them well. Skip filler.

3. 🎨 Design: Form Follows Feeling

You don’t need to be flashy — just intentional.

• Use great images.
  Authentic, well-lit photos go a long way. People connect with faces and real visuals.

• Pick colors and fonts that reflect you.
  Cohesive, clean, and aligned with your vibe. Don’t use trendy colors and fonts that don’t fit your message.

• Make it clear, not cluttered.
  Most people are skimming. Unless someone already knows you well, they want to quickly find what they need.
  Your site is one in a billion. It’s not personal — it’s usability.

• Guide them toward action.
  Make it easy to understand: What can I do here? What’s next? Don’t hide your buttons.

📚 Bonus:
Want inspiration? Check out how Neil Patel and Pascal Feyh structure their websites — clear, goal-driven, and focused.

🛠️ Recommended Tools and Platforms

These tools help you build smarter, faster, and with more confidence. While they won’t do all the work for you, they offer templates, structure, and creative inspiration to support your process.
I use most of them myself — and where I’m affiliated (like with Hostinger), I’ll let you know.

🌐 Hostinger

Web Hosting
Affordable, fast, and beginner-friendly hosting.
Affiliate link available if you'd like to support my work — but feel free to use any host you prefer.

🧱 WordPress + Elementor

Website Builder
Flexible and intuitive page builder for WordPress. Great for visual design without coding.

🎨 Coolors

Color Palette Generator
Easily create harmonious color palettes for your brand or website. Save, export, and tweak them anytime.

🔤 Fontpair

Font Guide & Pairing Tool
Choose Google Fonts that go well together, and explore how different font combinations feel in practice.

📸 Pexels or Unsplash

Stock Footage & Photos
Free, high-quality images and videos for your website, blog, or social media — no attribution required.

🤖 Looka or Logopony

AI Logo & Icon Generators
Quick and simple tools to generate visual brand elements like logos and icons using AI.

(You can also use ChatGPT or Midjourney to brainstorm ideas.)

🖌️ Canva

Design Tool for Non-Designers
Perfect for creating social posts, presentations, lead magnets, or even quick website mockups.